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Creative Direction/VR
Project Type
Experiential Design
Date
April 2023
Role
Art Direction
Location
Stockholm
Electrolux Greenhouse
In collaboration with ettkoncept, I led the art direction and execution of a virtual reality showcase for Electrolux’s award-winning “Green House” concept. This immersive experience served as both a product and concept preview, seamlessly embedding brand values into a futuristic home environment. Responsibilities included creative direction, 3D modeling, and translating the vision into an engaging, fully navigable VR space.
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